In 1959, Fisher-Price, the largest infant and preschool toy manufacturer and a subsidiary of Mattel, Inc. (NYSE:MAT), introduced the Safety School Bus and in turn gave birth to one of the longest running and most beloved iconic toy brands known today as the Little People(R) brand. Since then, more than one and a half billion Little People figures have delighted millions of children worldwide and have evolved from wooden figures into poseable figures that can sit, stand and even hold things in their hands. On the eve of the brand’s 50th birthday, officially marked on March 21, Fisher-Price is planning a year-long celebration including commemorative playsets, birthday parties, in-store demonstrations and even the first-ever traveling Little People Live musical show.

Fisher price now offers the Precious Planets line of baby products. Actress Maggie Gyllenhaal teamed up today with Fisher-Price Inc., a subsidiary of Mattel, Inc. (NYSE:MAT), to unveil the company’s new Precious Planet™ Collection of baby gear and newborn toys and to announce the company’s $250,000 donation benefiting the Wildlife Conservation Society (WCS). The event, held at the Central Park Zoo, launched the adorable Fisher-Price Precious Planet line of must-have baby gear for new parents and their little ones.